My TOMS Journey

Passport ID

Passport ID

In store and online, each pair of TOMS is equipped with a unique Passport ID and a call to action — “Download the TOMS app to start your journey.” The Passport ID notes both the color and style of the TOMS purchased.

App Userflow

App Userflow

Start Your TOMS Journey

Start Your TOMS Journey

Download the TOMS app, create an account (or sign in if you already have one) and enter your Passport ID. Each new pair of shoes you buy gives you a new ID and you can start a new journey.

My Moments

My Moments

Personalize your journey with a name and a cover photo. Then, start adding photo and video moments to earn points. Every moment you share is tracked on your profile to show where you’ve been.

My Map

My Map

Each time you add a moment, it is tracked on your map. Here, you can pinch, pull and swipe your way around the map or revisit the photo and video moments you’ve added.

All the Things

All the Things

The user can upload moments, record moments, design and customize video recaps, start new journeys, add effects to moments and share them with the world all within the TOMS app.

Journey Video Recap

Journey Video Recap

Once you’ve collected several moments on your profile, you can publish a video recap of your journey. Customize your video with background music and transition effects. Then, preview the video you’ve created that showcases your photo and video moments and sweeping views of your journey map.

Sharing with the World

Sharing with the World

After customizing your moment with effects and adding your description, you can share them on Facebook, Twitter, Tumblr or the Tribe. Every time you share, 10 loyalty points are awarded to your profile. You can also view comments and likes from your social networks on your published journeys.