Tradewinds Tea Pop Up Paradise

Digital Hub

Digital Hub

The hub was a long scrolling site with different sections highlighting different aspects of the campaign. Users could get to those sections by clicking on the different calls to action on the home screen or by using the navigation on the right.

Dusk/Dawn Views

Dusk/Dawn Views

We created 3 different versions of the home screen paradise that got swapped every 2 weeks to keep the site looking fresh. For each one of those, we also created dusk/dawn versions, which showed up If a user went to the site between 6 PM and 6 AM.

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Paradise Tips & Tricks

Paradise Tips & Tricks

Together with the giveaways, we launched different tips and tricks that were related to the giveaways as a way to keep our fans coming back to he hub. It also gave us more unique content to keep pushing the campaign on Facebook. By the end of the campaign, we had a total of 12 paradise tips that now live on drinktradewinds.com. See Paradise Guide ›

Giveaways

Giveaways

In this section of the hub users could enter for a chance to win a big giveaway. A new prize was unlocked every 2 weeks. The total of 9 prizes were given away during the whole campaign including: 2 tickets to paradise, fire pit and chairs, patio furniture set, and tea on the month among others. The bottom of this section highlighted the winners of the big prizes which also got announced on Facebook.

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Pop-Up Paradise in Chicago

Pop-Up Paradise in Chicago

Tradewinds brought palm trees, tons of sand, beach balls, mini manicures, massages, live music and lots of free swag and product to the middle of downtown, Chicago, for a full day of fun in the sun. Passers by were welcome and encouraged take a few minutes off their busy lives and hang out in the Tradewinds Pop-Up Paradise.

Heads Up Chicagoans

Heads Up Chicagoans

For mobile users in Chicago, the digital hub would display a big call to action to check in at the Pop-up Paradise event on Facebook. This was displayed only on the day of the event to raise awareness.

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Sand Sculpture

Sand Sculpture

There wasn't just sand, there was also a professional sand sculptor that built this masterpiece throughout the day.

Free Swag and Fun

Free Swag and Fun

Tons of free stuff were given away including t-shirts, beach balls, Tradewinds bottles, sunscreen, sunglasses, etc. A photo booth with accessories from paradise was also available at the event.

Chicago Facebook Post

Chicago Facebook Post

Tradewinds truth: Toasting with something slow brewed is the only way to celebrate National Iced Tea Day. View Post ›

Campaign Overview

Campaign Overview

To kick off the campaign on Facebook, we created this image that highlighted the main aspects of the campaign. The image got pinned to the top of the Tradewinds page during the campaign. View post ›

Campaign Posts

Campaign Posts

We created a consistent look for all the campaign content and sprinkled it on Facebook together with our regular posts. All campaign posts drove fans to our digital hub.

Post Example

Post Example

The lock image got posted every time we unlocked a new prize. For the following 2 weeks, we would posts images of the giveaway with a countdown, once again driving people back to our hub.

Launch Event Update

Launch Event Update

After the launch event, we updated the event section of the hub to host all the fun stats that showed how successful the event was as well as a press release and event photos.

Source – https://placeit.net/