Power Engineers wanted to provide users an integrated, seamless experience across all devices. The challenge was making a vast amount of content accessible at anytime.
We performed an analysis of primary competitors’ websites to identify industry trends and opportunities. We created personas to represent audience segments, enabling us to consolidate data points into a usable reference tool. Based on our research, we created a fully-responsive site that tailored content to each device considering context, meaning and users’ needs. View website ›