Tradewinds Tea & Sea-Doo Partnership
In 2014 Tradewinds Tea partnered with Sea-Doo Spark in giving away the perfect ride for paradise. The 2013 campaign was so successful the client wanted to repeat it in 2014, but this time giving away even bigger prizes.
To support the sweeps, we created a hub where fans could enter to win, find out more info about the prize, and enjoy a fully refreshed take on "The Tradewinds Guide to Paradise".
Facebook was also a crucial part of this campaign. Posts about entry deadlines, swag giveaways, prize information, "guide to paradise" teasers, and winner announcements were posted 3 to 4 times a week driving all Tradewinds fans to the campaign hub. The idea was to not only get the fans to enter once, but also keep them coming back every day for more chances to win.
Campaign Hub - Mobile View
The Tradewinds Guide to Paradise
One of the sections of the campaign hub featured pieces of content that were related to both Tradewinds Tea and Sea-Doo Spark. The idea was to push this content on Facebook to drive fans and friends back to the hub.
Campaign Social Posts
Different templates were created to announce winners, deadlines, how many prizes are left, etc.